This article covers all the optimizations that an article that has been prepared for good ranking should have. Such content tells Google what the text is about and for which keywords it should appear in search results. I’ll show you the things you can do for a good ranking before you press the “Publish” button.
A good text will:
- rank better
- reduce your bounce rate
- make sure that other posts are read by you as well because it contains some suitable links to other posts by you.
The preparation for good SEO
Before you can begin to optimize your articles, you should meet a number of requirements so that you can also track how your posts are developing. Therefore, make sure that you have already addressed the following requirements.
Install Google Analytics
A Google Analytics account is a basic requirement for good optimization. Because with it you can quickly determine how your contributions develop. You can get a lot of useful information through the analysis software. For example, which articles could still have potential, but should be revised. This is how you set up Google Analytics correctly and in compliance with data protection regulations.
So that you can check all important data also in your WordPress, it is recommended to install an appropriate plugin. I have had good experiences with the Google Analytics WD Plugin.
Use the Google Search Console
The former Google Webmaster Tools tell you a lot about the quality of your website in the search results. You’ll also get tips and clues on how to optimize your text and average position in search results. A lot of other useful information is just waiting to be used by you.
Install a good SEO plugin
The Yoast SEO plugin is recommended here if you use WordPress. You can set many important things and also create a sitemap.xml which you link in the Google Search Console. In my experience, this will make indexing your posts faster.
The big On-Page SEO Checklist
Now that you have created the basic conditions to be able to control your results, we’ll get down to business and optimize your texts as much as possible for a perfect ranking.
Use the Google Keyword Planner
The Google Keyword Planner is an excellent tool for optimizing your posts because it helps you to find the keywords that your potential readers are really looking for.
You can see how many searches are made per month for a keyword, and how much competition there is for that particular keyword. This helps you to choose the keywords for which there is less competition, but which still has a lot of effect. Sometimes it seems more sensible to use less popular keywords or phrases and thus “rank more accurately” instead of just generally.
Example: Instead of trying to get the hell out of climbing up for T-shirts, it makes more sense to be at the top for “T-shirts in pink” if you sell shirts in fancy pink.
Use short URLs
Google now loves short URLs, whether they’re talking or not. Some time ago, the keywords were supposed to be in the URL. But in the course of the own conversion of the URLs to short IDs, the search engine no longer weights the speaking variants of the permalinks so highly.
Google is clearly going over to want very short URLs. So make sure that the permalinks are very short, no matter which schema you use.
Add the keyword to your blog post title (H1)
Keywords should always be found in the name of your article. You should also make sure that the title of your article is integrated into an H1 tag <h1>Your title</h1>. This indicates to the search engine the highest importance and also which topic your post deals with. If the title of your text is only in a <h2> tag, change it or let it change.
Use the keyword in the first paragraph
Also in the first paragraph should be your keyword, because this is of high importance for the search engine and therefore also for your ranking. Insert your keyword as close as possible to the beginning of the first paragraph.
Insert the keyword in subheadings
Subheadings are equally important for man and machine. Also here your ranking word must be in at least one <h2> or <h3> subheading if you are looking for good positions in the search results. By the way, you can convert scanners to readers with good subheadings.
Use your keyword in the continuous text
Use the keyword a few times in the normal continuous text. Don’t exaggerate, you shouldn’t do it more than four to five times, otherwise, Google could consider your contributions as keyword stuffing. This would have considerable disadvantages for the ranking of your articles.
Also, don’t always use the correct keyword, but try to vary it. Describe your keyword and use obvious combinations.
This was part 1 of our onpage SEO tips 🙂