It’s time for the second part of our On Page SEO guide. Whether you are using it to rank here in Detroit or elsewhere does not matter. SEO is the same everywhere.
Optimize your images for Google Image Search
There is also a lot of potential in this area that you should not ignore. There are two possibilities here.
Name the image files with your keywords. Your keywords definitely belong in the names of images. If you write an article on Detroit SEO, then name your image the same way. It should then be called detroit-seo.jpg. Google Image Search will then know how to associate your images based on the keywords.
Another good idea is to always use the Alt tag of the image (absolutely!) and then fill it with relevant keywords.
Add internal links to your posts
Internal links provide a better click-through rate for your articles. They also help the search engine to index your website better. Both are very beneficial. On the one hand the average bounce rate of your blog will decrease, on the other hand Google will get to know your blog better and weight it higher with a low bounce rate.
By the way, the bounce rate is defined like this:
The bounce rate is the percentage of visits to a single page (i.e., sessions in which the user has left your site on the home page without interacting with the page).
The internal links should be set in two parts. The most important are integrated into the text as early as possible. At the end of your post, you can then set two or three more thematically matching links. Don’t exaggerate and only set links that give the reader added value, i.e. a benefit.
Link relevant Detroit resources
This is also about the benefit for your reader here in the city. Don’t be afraid to give him good information that can complement your articles well. This gives your texts more credibility.
Relevant content from websites with high authority should be given preference.
Pay attention to spelling mistakes and grammar
Spelling mistakes and poor grammar are the enemies of a good ranking. Both make your posts difficult to read. Not only your readers will notice this, but also the search engine.
Rumor has it that Google already devalues posts with many errors and a bad grammar, which would be logical. Because Google attaches great importance to good content that offers added value for visitors. You won’t be able to eliminate every mistake, but with good will and some effort your texts can become almost error-free.
Produce long SEO content
In general, long contents rank much better than short content. The deeper you get into your topics, the longer your articles become, the better they will rank. Because then they offer your visitors a comprehensive insight into the topics they are interested in.
Comprehensive, long content is therefore considered more valuable by Google than short articles that only touch on the topic. In addition, long posts increase the time you spend on your website. How long visitors spend on average on your blog is another quality mark for the search engine. This means that Google will rate websites higher if they have a high retention time.
Produce only high quality content
Don’t make the mistake of just adding your articles because you may not feel like it. You won’t do yourself a favor. Publish fewer articles and write high-quality, long articles. Quality is an important ranking factor next to detail.
In addition, it has the important side effect that you will be perceived as an expert over time. This is really good for your ego and your website.
Use multimedia elements
Another factor search engines use to determine the ranking position of your articles is how many visitors interact with your content. That’s why it’s a good idea to use multimedia elements in your posts.
There are many possibilities, it doesn’t always have to be a video from YouTube. For example, you could create and embed a slideshare presentation. You could also create polls or quizzes, both of which encourage your visitors to interact.
Always respond to comments
The comment area of a blog is the most neglected instrument of visitor retention. Reply to the comments you get on your content. This can trigger a valuable discussion, because Google doesn’t miss out on the fact that an article with lots of comments has to be more valuable than one without any feedback at all.
Even critical comments should be published as long as they are not offensive. Swallow the criticism and try to learn from it and improve your articles.
Optimize your images for the web
On many websites you can find image material that has been uploaded in unnecessarily high resolution. This slows down the page structure of a website tremendously. Slow websites are not liked by visitors and search engines at the same time. So always cut your pictures to the largest variant of your contribution pictures and optimize the file size.
You can use Photoshop to do this by selecting “Save for Devices and Web”. A really good idea is to use a good WordPress plugin for optimization.